pipAT
They could create a new series that has less limits for further development. Sampletekk created 4Knob piano series, 4Knob PopD, 4Knob Upright, etc. Synthogy brought in the third generation of Ivory. Toontrack divided drum libs into EZdrummer and Superior Drummer series. NI had Akoustik Pianos series, Classic Pianos series, Definitive Pianos series and several individual piano products. I wish VIlabs could do a Kawai EXPro because Kawai sampled pianos are hard to see. There have been only a few ones over the past 20 years as we know. I have seen five Kawai piano vis, ie Tascam CVPiano, Emotional piano, Acousticsamples Kawai EX, PV Estate Grand Piano, and recently Kawai Legend. There are more Steinway D, Boesendorfer 290 and Yamaha C7 than Kawai, Bechstein and Steingraeber.
Some pianos vis like Noire, Keyscape etc. tend to be favored by producers. Some vis like Garritan CFX, VIlabs, Pianoteq, etc. tend to be favored by pianists or piano players. Some vis like VSL and Synthogy Ivory are welcomed by both producers and pianists. There are many possibilities for future products.