Modern D vs Pianoteq vs The People

I don't think it matters to Steinway at all whether a given VI sounds like a Steinway, or not. From their perspective it is probably all about advertising. The more times the name Steinway appears somewhere, the better.

Someone once said: there's no such thing as bad advertising.

Those who make the decisions at Steinway care about money first, last, and everywhere in between. From their perspective having the Steinway name and logo on a VI is probably indifferent from having it on a ballpoint pen.

QuasiUnaFantasia

You will say anything to take this away from us, won’t you? but logic dictates that Steinway would be better off in terms of “advertising” and making money if they went with one of the behemoths (VSL, VI-Labs, Garritan, etc..) because these brands are more recognizable ‘round the world; whereas, Pianoteq is more controversial (doing it their way), and more of a niche product (or at least it is perceived that way).

Why can’t we accept that Steinway likes what Modartt is doing? Why is that so hard? If anything, we should be hopeful that this “official” collaboration could lead to bigger things (literally)!

IMHO!

Pete14 Why can’t we accept that Steinway likes what Modartt is doing?

I don't think Steinway knows what Modartt are doing, apart from spreading the name Steinway across the internet.

QuasiUnaFantasia I don't think Steinway knows what Modartt are doing, apart from spreading the name Steinway across the internet.

Really? Okay, you people have no limits! IMHO!

This would be like Coke allowing their name to be used next to Fentanyl; because, you know, why would Coke care about knowing who is using their likeness, or what it is that they “are doing”…..the nerve you people have!

QuasiUnaFantasia Those who make the decisions at Steinway care about money first, last, and everywhere in between.

I think there are some truth to that but I also think that it is important for Steinway that their name is equal to excellence in peoples consciousness. It's not the first time Steinway collaborates with another product brand. They have a collaboration with the Danish high end audio company Lyngdorf (you if anyone probably know that) where they offer Steinway branded audio equipment:
https://lyngdorf.steinwaylyngdorf.com/about-us/

There's not much to be read about Modartts collaboration with Steinway but Modartt seems to have collaboration with other piano companies from their piano selection that goes beyond just branding and advertising especially Petrof and Steingraeber.

Here's from Petrofs website:
https://www.petrof.com/pianoteq

Here's from Steingraebers website:
https://www.steingraeber.de/en/2018/06/pianoteq-releases-steingraeber-sound/

johanibraaten There's not much to be read about Modartts collaboration with Steinway but Modartt seems to have collaboration with other piano companies from their piano selection that goes beyond just branding and advertising especially Petrof and Steingraeber,

Oh yeah, I forgot about these two, Petrof & Steingraeber, and I wonder, do they know what Modartt is doing?

You still don’t get a very simple point. A sampled piano records a real piano. They don’t need you to believe in a fairy tale. A modeled piano is desperate to convince you that they didn’t just turn a bunch of knobs from their alleged Petrof to turn it into an alleged Steingraeber, something all the aficionados believe is possible and want you to believe all day long. Because how will then Modartt ask you for yet another €50 for just a bunch of knob turns 😉 Which is why Modart are left with the only option: to pay to these brands as a last marketing resort.

IMHO

Imagine just for a moment that Modartt decided to EQ the Petrof and sell it as a Steinway 😉 Are Steinway going to catch the fraud? How? Is there anyone at Steinway that can solve partial differential equations, so that Philippe can show his equations?

How do we know that Modartt are not milking you with one and same model being EQ-ed and a bunch of hidden knobs being turned? A sampled piano at least shows you a picture of engineers with mics in a studio recording the source piano. What is Modartt showing you to prove their genuine new model? Can we see the actual piano they modeled and the ruler they measured it with? Any spectral analyses they did to the wood? Did they take it apart? Did Steinway help them in that?

No need to answer 😉 Are you still not getting it why Pianoteq is in a desperate need of brand endorsement?

IMHO

johanibraaten It's not the first time Steinway collaborates with another product brand. They have a collaboration with the Danish high end audio company Lyngdorf (you if anyone probably know that)

Actually, I had no idea. 🙂

Pete14 Oh yeah, I forgot about these two, Petrof & Steingraeber, and I wonder, do they know what Modartt is doing?

Undoubtedly. But Steinway is an entirely different beast; it's one of the most cynical, bullying companies ever. They don't want to woo the world via excellence, they use more brutal methods for it. They went for decades with their New York instruments being deemed second tier, and they apparently couldn't care less, consistently bragging about their extreme excellence.

I think to this day instruments leaving the New York factory are not in a playable condition (I could be wrong about it, but there has been a lot of talk about it in PW).

I believe their view is this: if it carries the name Steinway, then it is the best in the world, no matter any evidence to the contrary.

CyberGene

Well, then, we have but one way to clear this whole thing up: call on Philippe himself!

Surely, he lurks ‘round here, so I ask thee, Philippe, would you be so kind as to set the record straight for these people?

Now, about these pictures “showing engineers with mics in a studio” (and I’m sure there also exists a picture or two of them engineers turning knobs and such), I’ll say this: you do know we have pictures of people landing on the moon, don’t you? (Okay, I went a little conspiracy-theorist there, but still, how do we know these “engineers” aren’t simply hired models pretending to be, well, recording a piano. I’m sure you’ll agree that these “engineers” in the pictures are simply too handsome, and I’ve never met a handsome engineer, ever, so there’s that)!

My point, if we can purportedly make a modeled Steinway sound like a Steingraeber, I don’t see how the real engineers at VSL can’t make a BallsandDorfer sound like, well, a Steinway (or the other way around); surely, they have the blueprint, so moving things a little to the left/right from a programming standpoint (and not just simple parameter tweaking) is very much possible, and now that I think of it…..🤔

IMHO!

Pete14 exactly my point. With sampling you can make the same fraud and people will trust you. With modeling you have to pay for brand names. Glad you finally got it. IMHO 😃

CyberGene

Okay, we have to tread carefully here, so, to protect us from litigation, let’s say that “allegedly it appears that this double-dipping practice is possible in theory,” but in no way are we saying that this is the case (there, I saved us from a lawsuit)….

But I have to say, in general, the piano as we know it isn’t as unique as some would have you believe, and making one sound like the other isn’t that much of a stretch; heck, Glenn Gould made his Steinway sound like a cross between a piano and a harpsichord, and he didn’t even have a VST, so if he were alive today, he’d certainly be working out some interesting concoctions….

Can we at least agree that tweaking your existing Steinway VST can indeed be all you need?

IMHO!

Pete14 that’s where modeling shot itself in the foot. They first tell you you can make any piano with that bunch of knobs and how lame the sampled pianos are because they have no bunch of knobs, figuratively speaking. Then they realize the sampled libraries can sell you a Steinway, a CFX, a Bosie, etc and are making tons of money, whereas they can’t sell you new models. Oopsie! Hence the fairy tales.

CyberGene

🤔

Pete14 Surely, your IMOs are fine, but if you really want to show your humility, I’d suggest IM(H)O, for this clearly indicates that your opinion is indeed a humble one……This is just a humble suggestion.

Well, Pete, if you're using IMHO in all your posts, I suggest something further, to show your genuine humility. Because I read "IMHO!" in your posts. You know, you should have changed that exclamation mark into a period / full stop (".). That would show that you are truly humble.

There, because you can tell others what to type and how to type what, I can tell you what to type and how to type what. There, I said it!

I simply “suggested” that CG could further emphasize his humility If he added some (h)umble pie to his IMOs, but it was completely up to him whether he wanted to (h)umble things down a bit or not; so far it seems like he has been humbled by my suggestion, for his signature now reads: “IMHO.”

Furthermore, I’d ask that you all take a bite from Pete’s humble pie, for it is made humbly by yours truly 🥧

IMHO…….!

Pete14 Furthermore, I’d ask that you all take a bite from Pete’s humble pie, for it is made humbly by yours truly

There, you’re not the moderator, but you’re telling us what to do? Nope, I’m not taking it!

Pete14 This would be like Coke allowing their name to be used next to Fentanyl; because, you know, why would Coke care about knowing who is using their likeness, or what it is that they “are doing”…..the nerve you people have!

That would be a great opportunity for them. "Now the drug cartels can sell our Coke!"

IMNSHO, of course.

I see no need for humility.
None at all.
(IMO)

MacMacMac I was just playing Pete's game. 🙂 Of course, I disagree with his views on it, but I'll keep it up for his sake to show how strange this way of talking it is, if not dumb. 🙂 So I'll only talk to him in this way, not to you.