Interesting, how I “looked up” Casio on YouTube, and I kid you not, all I got was watches and maybe one cheap toy-keyboard.
It’s gonna be hard for Casio to escape that image, and I insist they break their mid-to-high-end piano offering into a completely different brand-name, that might be associated with Casio, yet still it’ll be its own unique brand; akin to the Lexus/Toyota approach.
Yes, it’s owned by Toyota, but the similarities end there, and the Lexus is considered its own, separate, luxury brand!